where did the company get off thinking it could replace a physical keyboard with a touchscreen? But all these years later, the device still serves at the template for a majority of modern smartphones. In the intervening decade, the company has redefined the category time and again, starting the following year, when Apple revolutionized mobile software with the introduction of the App Store.

Here’s a quick look back at the ups and downs of a decade of iPhone, starting with a little bit of pre-history.

1/10

1993 – The Apple Newton
In 1993, the world wasn’t ready for the Apple Newton MessagePad — or maybe it wasn’t ready for the world. The answer is probably a bit of both. Apple’s first shot at an all-screen mobile computing device was a bit of a wash, in spite of then-groundbreaking innovations like handwriting recognition. The personal assistant carried a $699 price tag (around $1,181 in 2017 money) and weighed in at north of a pound. It would take nearly a decade and a half for the company to really nail mobile computing, but the Newton was an important predecessor to the iPhone and iPad, and at least we got a classic Simpsons bit out of it.

(Photo: Daniele Melgiovanni/Science Museum/Getty Images)

2/10

2001 – The iPod
The iPod is the platonic ideal of an Apple product. It wasn’t the first MP3 by any stretch of the imagination, nor was iTunes anywhere close to being the first digital music player. But Apple was arguably the first to really get the category right, through a dead-simple syncing system and hardware controls. Within a few years, the brand name would become synonymous with the category, starting with the once amazing promise of putting “1,000 songs in your pocket.”

(Photo Courtesy of Apple Corp. via Getty Images)

3/10

2005 – Motorola Rokr E1
In 2005, Motorola was sitting pretty, thanks to the success of the impossibly svelte Razr line. With Apple’s iPod line dominating the MP3 player market, a partnership between the two companies was a match made in heaven — and so, the Motorola Rokr was born. Released in September 2005, the Rokr E1 was the first phone to offer iTunes integration. Apple’s music software synced to the phone, stored on its beefy 512MB microSD card. Its successor, the E2, was released the following year, sporting RealPlayer support. The relationship between Apple and Motorola seems to have fizzled quickly — Apple, after all, had its own plans.

(Photo by Kim Kulish/Corbis via Getty Images)

4/10

2007 – The Original iPhone
Steve Jobs opened his Macworld keynote with the promise of three new products. “The first one,” he told the crowd, “is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.” Three new revolutionary products was a lot to get through in a single keynote. But then [turntable needle scratch sound effect] he revealed that, “these are not three separate devices, this is one device, and we are calling it iPhone.” The phone dumped the QWERTY keyboard and used the human finger for a stylus. It synced music, movies and TV shows through iTunes and featured a multi-touch 3.5-inch screen (“It’s really big). The first generation iPhone was released June 29, 2007 and went on to sell 6.1 million units, in spite of its AT&T carrier exclusivity (which would finally end in 2011).